Wednesday, February 06, 2008

Ba-Da Bling! You Win

The New York State Lottery has managed to insult Italian-Americans everywhere with a commercial for one of its new instant scratch-off lottery games.

The organization was running a series of commercials for its new $3 million "Ba-Da Bling" scratch off game featuring Soprano-like characters in bad clothes and worse accents.

According to the New York Post:

The ad has run on television in New York City and across the state for months. It's shot in the style of a typical rap music video with performers singing about the "Bada Bling" game to the tune of Duke Ellington's "It Don't Mean a Thing (If It Ain't Got That Swing)."

After a group of rappers and dancers finish their part of the spot, a group of actors resembling mobsters come out and strike tough-guy poses while singing about the game. One closely resembles the Tony Soprano character on the hit HBO show, while another looks a lot like Paulie "Walnuts."

The ads, which featured the actors talking "in thick accents, declaring that you have "tree chances to win," were scheduled to stop airing this week. The lottery apologized for running the ads and said it didn't intend to offend anyone.

However, the lottery still has a banner for the game on its web site.