Who wudda thunk!
A new political commercial in support of Tom Kean Jr., who is running for the United States Senate in New Jersey, uses IA stereotyping at its worst to promote its man. The commercial was produced by the the Free Enterprise Fund Committee.
The commercial features a man in a black leather coat, speaking on a cell phone as he looks furtively around an alley. Speaking in what I assume is supposed to be a New Jersey accent, he warns that “our boy Menendez” is in trouble,” as a result of investigations triggered by Kean. He is referring to U.S. Senator Robert Menendez of New jersey, whom Kean is running against.
“Badda Bing...we need to get the bosses to fix this thing. Like we did for Torricelli,” he says alluding to the former senator from New Jersey, Robert Torricelli who decided not to run for re- election after being implicated in a bribery and campaign finance scandal in 2002.
In case you don't get the point that this man is supposed to be a gangster, the ad is entitled “The Politicos” with the “L” replaced by a revolver as is done in the HBO series’ title for “The Sopranos,” which uses a revolver instead of the letter “R.” To make matters worse, the voice-over announcer is also putting on a "New Jersey accent" but doing a pretty bad job of it.
The whole thing is rather funny. It's so badly done that I'm not sure which is more offensive, the message, or the acting.
Wednesday, October 25, 2006
Posted by and © Dean Tomasula at 4:31 PM
Tuesday, October 17, 2006
Wednesday, October 11, 2006
The restaurant chain T.G.I. Friday's is promoting its "$4 Radically New Appetizers" with stereotypes and cliches. And guess which ethnic group they use to promote their "Sizzling Triple Meat Fundido"? That's right, the good ole Guido. Since the "Fundido" is like a pizza, I guess Friday's figured who better to promote it than an Italian-American.
The actor portraying the Guido trots out all the typical stereotypical phrases and hand gestures. he complains the Fundido "isn't even a pizza" and that there's no way to fold it and eat it. Then he mentions that he has "a cousin that knows a guy..." The tag line is that "He Just Doesn't Get It."
Apparently what he doesn't get is that the new appetizers are so radically different that you have to look at them in a whole new way. What Friday's doesn't get is that it could have used an IA character that wasn't stereotypical to get its point across. The Guidio is the worst IA stereotype of them all. But I guess because its is such a gross exaggeration of that type of IA, it is almost a farce. And that's apparently entertaining to a lot of people.
Unfortunately, it's also denegrating to a lot of people. Not to mention in poor taste. And taste is something that a restaurant chain should care a lot about.
Check out the videos for Friday's new appetizers here.
Posted by and © Dean Tomasula at 10:40 AM