Wednesday, October 25, 2006

Mudslinging in Politics?

Who wudda thunk!

A new political commercial in support of Tom Kean Jr., who is running for the United States Senate in New Jersey, uses IA stereotyping at its worst to promote its man. The commercial was produced by the the Free Enterprise Fund Committee.

The commercial features a man in a black leather coat, speaking on a cell phone as he looks furtively around an alley. Speaking in what I assume is supposed to be a New Jersey accent, he warns that “our boy Menendez” is in trouble,” as a result of investigations triggered by Kean. He is referring to U.S. Senator Robert Menendez of New jersey, whom Kean is running against.

“Badda Bing...we need to get the bosses to fix this thing. Like we did for Torricelli,” he says alluding to the former senator from New Jersey, Robert Torricelli who decided not to run for re- election after being implicated in a bribery and campaign finance scandal in 2002.

In case you don't get the point that this man is supposed to be a gangster, the ad is entitled “The Politicos” with the “L” replaced by a revolver as is done in the HBO series’ title for “The Sopranos,” which uses a revolver instead of the letter “R.” To make matters worse, the voice-over announcer is also putting on a "New Jersey accent" but doing a pretty bad job of it.

The whole thing is rather funny. It's so badly done that I'm not sure which is more offensive, the message, or the acting.

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