Monday, May 01, 2006

How to Succeed in Business–and Perpetuate Negative Stereotypes

A new book is in production called "The Mafia Guide to Succeeding in Business," which the company promoting it says "shows how entrepreneurs can learn valuable business lessons from the Mafia." I kid you not. You can't make this stuff up folks.

The book has a web site that acts as a teaser for the upcoming book. Though the site does not say who wrote the book or when it will come out, you can sign up to be notified when it's available.

The company promoting the book, Network Media of California, has sprinkled the web site with quotes and photos form The Godfather movies.

The "rules" supposedly are based on "a company associate's" lifelong friendship with a "reputed mob boss." The mob boss, someone named Louie, offers such words of wisdom as: "You don't have to be the best, you just have to be damn good" and "People are either with you or against you, there's no middle."

By trying to ride The Godfather's coattails this book just serves to perpetuate demeaning stereotypes. I'm going to go out on a limb here and make a bold prediction that this is one book that will not become a bestseller.

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